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This journal is written by Kuma (Felis catus) and Kuma's owner Y (homo sapiens). We have moved from Japan to Australia in 2011.

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2016-11-18 23:51   Nobody can resist hassles

Y (Kuma's owner)

There are many obstacles in our life. Can you think of any of them? Money is one of those obstacles. I'm very sure that everybody has an experience that you couldn't buy what you want because you didn't have enough money to buy it. This is an economical obstacle.

Depending on purpose, your physical condition can be an obstacle. For example, you like basketball but if you are very short, you have less chance to be a player in a famous team. If you want to be a jockey and you are very tall, it might be difficult to ride on a horse. These obstacles are very difficult to overcome.

However, I know an obstacle that is more common and stronger, that is a hassle (troublesome). People don't like hassles.

One day, I bought an electric fan. There was a manual of it. When I saw it, I didn't feel like reading it. It was filled with small letters and looked complicated. Therefore, I assembled it without reading the manual.

Like I did, people tend to do the same because we don't like hassles. It annoys us and it's awkward. Reading a manual doesn't seem fun. It's not only reading, there are many other hassles in everyday life.

What about time? People don't like to waste time by waiting in a queue. Long ago, I went to The Tokyo Disneyland with friends. It wasn't a special day but it was crowded. We wanted to ride on a roller coaster, "Space Mountain", this attraction is one of the most popular attractions. We had to wait in a queue otherwise we were unable to ride it. I knew it but I still felt it was a bother.

There is another example, I use online shops often. When I find something I want, I press a shopping cart button and then several columns which I fill in with my name or address will appear. Usually the procedures are almost the same at each shop. However, some shops ask me to fill in other personal information or register as a member of the shop. It makes me feel really annoyed, and most of the time I don't buy it. You know, I don't want to do extra work for shopping, I simply want to buy it.

I sometimes see websites that have no information what customers want to know. For instance, I want to buy a bookshelf and search on the internet. I find a good one but there's no size instruction on it. My room is small and I need to know the size. Maybe I am able to ask the shop but you know, it takes time and also that's a bother. If there was the instruction of the size on the web page, I could simply click the shopping cart button as I always do and buy it. Actually, things like this occur frequently. The shop owner seems to not realise that hassle is one of the biggest obstacles to selling products.

If you want someone to do something, you better make sure that there are no hassle procedures on it. People love easy things or something that they have got used to doing, or simple procedures. Don't expect people to read instructions which are written in small characters or don't expect people to follow a procedure that they have never experienced which takes time.

Come to think of these matters, I think an agreement of an insurance company is really elaborate in an ironic way. Usually, an insurance agreement is printed in small characters. I have seen a commercial film on TV, it said that aged people are also welcome. If so, why don't they print agreements with larger characters? Everybody knows that an agreement is very important and they have to read them all but I don't think most of us can concentrate such a long time as reading all the agreement to the end carefully.

Oops, I wasn't going to write for long but I did.

Life is short, we don't have time to do hassle things, don't we?

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